JMCL Media and Marketing Services Inc. is a performance-focused agency committed to enhancing brand visibility across diverse media channels. We develop innovative, results-oriented advertising campaigns that strategically connect businesses with the audiences that matter most to them.
Media and marketing, built for the Philippines
How We Work
From concept to measurable results
Our team employs a data-driven approach to campaign management, leveraging market insights and consumer behavior analytics to optimize every initiative. Rather than treating creative and media placement as separate decisions, we connect them from day one — so every billboard, screen, spot, and broadcast is working toward the same goal.
Whether the objective is brand awareness, foot traffic, or campaign recall, we shape the strategy around what’s measurable, then build the creative and media plan to match.
We start by understanding your brand, audience, and objectives, then shape a campaign concept and channel mix built around what’s likely to move the needle.
From creative production to site sourcing, permitting, and media buying, we manage the full rollout across OOH, digital, TV, and radio — start to finish.
Every campaign is measured against clear benchmarks, so you always know what’s working, what isn’t, and where your next budget is best spent.
A look at the philosophy and process behind every JMCL campaign — from the first brief to the final performance report.
The Numbers
A track record built by campaign
What We Stand For
Why brands partner with JMCL
Four principles that shape how we plan, place, and manage every campaign — regardless of industry or medium.
01
Innovative & Creative
Ads that stop the scroll
We design creative that earns a second look — on screens, on the street, and on the commute — without losing sight of the message.
02
Multi-Medium Experts
One partner, every channel
Billboards, digital screens, street furniture, signage, TV, and radio — coordinated under a single strategy and a single point of contact.
03
Client-Focused
Your brand, your strategy
Your brand story is unique. We tailor every strategy, placement, and message around your audience and your goals — not a one-size-fits-all package.
04
Local Partner
Rooted in Caloocan
We're based right here in Caloocan City, Metro Manila — close enough to collaborate in person, and committed to the communities our placements reach.
Meet theTeam
Lyn Zabala
Chairman and CFO
Rolando Pestaño
CEO
William Vargas
Sales Manager
Manuel Malabug
Key Accounts Manager
Carla Mae Mariano
Senior Account Executive
Princess Dela Cruz
Account Executive
Jerald Magsipoc
Account Executive
Haliyah Buhay
HR Administrator
01
Food & Beverage
Restaurants, cafes, food products, and wellness brands.
02
Health & Wellness
Gyms, clinics, supplements, and organic products.
03
Real Estate
Property developers, brokers, and leasing companies.
04
Automotive
Car dealers, rental services, and repair shops.
05
Local Services
Salons, spas, events, and professional services.